Himolla Polstermöbel GmbH has marked a successful debut in the Asian market with the grand opening of its monobrand store in Shanghai. The launch exceeded expectations, showcasing the brand's strong corporate identity through meticulous planning and precise execution.
© Himolla
The concept, previously well-received at the Salone del Mobile in Milan, was adapted to highlight all facets of the Himolla brand, positioning it as an attractive choice for the region. The store aims to capture consumers with a combination of design, quality, uniqueness, and what the company describes as "sensual pleasure" alongside strong brand recognition.
Management noted that the Shanghai opening reinforces the brand's commitment to presenting a unified and compelling image in international markets.
Source: LinkedIn.
