As of 30 July 2025, Elica S.p.A. has acquired a 28% stake in Steel Cucine S.r.l., the Italian parent company of Steel Benelux B.V. This entry is the result of a conscious, strategic choice. 'Elica is a partner with deep technological expertise and a strong global distribution network. The cooperation enables Steel Cucine to further strengthen its innovative strength,' said Christian Borsboom, general manager of Steel Cucine S.r.l..
© Steel Cucine
Particularly in North America, a region with growth potential for Steel, the partnership with Elica offers new commercial opportunities. Further strengthening of the market position is also underway within Europe. 'For our relations in the Benelux, nothing will change. Steel Benelux B.V. will continue to operate independently, under the same management,' Christian said.
With the same product range and with the same commitment to quality and design. 'We will remain the trusted point of contact for our retail partners in the Netherlands, Belgium and Luxembourg. This development heralds a new phase for Steel's international growth in which we fully retain our independence, identity and craftsmanship,' Christian said.
© Steel Cucine
Company profile
Steel Cucine is an Italian family company, run by the Po family, which has been a specialist in producing high-quality kitchen appliances since 1922. Since 1999, Steel has focused on designing and manufacturing exclusive range cookers, ovens and outdoor kitchens handmade in Italy with attention to detail.
Steel combines craft, innovation and functional design to create durable products that are bought worldwide. Today, 80% of production is exported to more than 50 countries, with a position in the premium segment. Driven by the fourth generation and true to its Italian roots, Steel continues to invest in international growth, technological innovation and uncompromising quality.
More information:
Steel Benelux
Office: Eksterlaan 20
2261 EL LEIDSCHENDAM
Tel. 070 7537641
[email protected]
www.steel-cucine.com
Showroom by appointment:
Dekker Trend Centre
Industrial Centre 2
2761 JP ZEVENHUIZEN
Tel. 070 7537641
[email protected]
