Cuisines AvivA reported an 8% increase in turnover for the first half of 2025, reaching €68 million, outperforming the broader kitchen market growth of 2.9%. The brand now operates 115 stores, including a recent opening in Fresnes.
© Cuisines AvivA
Management attributes this success to three key factors: a simplified product range segmented into "Access," "Adapt," and "Absolu," designed to better meet customer budgets and expectations; intensive training of 500 employees focusing on sales fundamentals; and the brand's expertise in hyper-personalisation, allowing customers to tailor kitchens and related living spaces with aesthetic and functional consistency.
Florence Alliou, Managing Director of Cuisines AvivA, said the company's strategy of clarifying its range, enhancing staff skills, and offering flexible financing has driven growth despite a challenging market and declining consumer purchasing power. The company's new slogan, "for cooking, or not," reflects its customer-focused approach.
Cuisines AvivA recorded a turnover of €149 million in 2024, confirming its positive momentum into 2025 through a combination of strategic clarity, customer engagement, and tailored solutions.
Source: www.meuble-info.fr
