Celliant, the global leader in infrared wellness technology, has announced its expansion into wholesale distribution with the Infrared Dream Pillow, following strong consumer interest since the product's May debut at the Biohacking Conference in Austin, Texas.
© Celliant
The brand, known for science-backed infrared textiles that promote recovery and well-being, is now inviting retail and industry partners across sectors, including bedding, wellness, hospitality and e-commerce, to join its large-scale distribution rollout.
'We were overwhelmed by the support for The Infrared Dream Pillow,' said Seth Casden, CEO of Celliant. 'We put a lot of thought and research into how infrared technology can revitalise the sleep space, and to have that met with such enthusiasm from consumers was extremely inspiring. We can't wait to take this to the next level and find retail and brand partners to help even more people biohack their sleep, turning rest into power.'
The pillow leverages Celliant's proprietary infrared mineral blend, which is embedded into the fabric to support thermoregulation, enhance local circulation, and improve cellular oxygenation, helping users wake up feeling refreshed and energised. Already proven in multiple peer-reviewed studies, the technology is gaining traction with both the wellness and interiors communities.
Aimed at a global audience, the Infrared Dream Pillow is available with region-specific customisation options, including variable fill weights, UK/EU dimensions, colour piping, gusset design and co-branded packaging. Celliant's diversified supply chain also allows for flexible manufacturing hubs, an attractive solution for businesses navigating current tariff complexities.
With planned promotional support across Shopify and Amazon platforms, wholesale partners will benefit from Celliant's established online reach. The team will also be available for prearranged meetings at the upcoming Las Vegas Bedding Market (27–31 July), with additional appearances at Performance Days in Munich (29–30 October) and Functional Fabric Fair in Portland (11–13 November).
Celliant is developed by Hologenix, a California-based material science firm, whose infrared technology powers products from sleepwear and upholstery to medical textiles. Backed by ten peer-reviewed studies and guided by a Science Advisory Board of experts in photobiology, nanotechnology, and sleep medicine, Celliant continues to redefine performance-driven comfort.
European interior and wellness sectors are poised to take advantage of this innovation as consumer demand for science-based, functional home products continues to grow.
More information:
Celliant
[email protected]
www.celliant.com
