Garden Impressions Outdoor B.V. is a well-established name in the world of outdoor furniture. Founded in 1997, this Dutch family-owned company has grown into a major player in the mid-market segment. Based in Swifterbant, in the municipality of Dronten (Flevoland), Garden Impressions focuses on the complete outdoor living experience: from lounge sets and dining furniture to parasols and outdoor rugs. Their mission is clear: to offer stylish, high-quality products for every budget.
© Garden Impressions
The Garden Impressions team.
Extensive Product Range
What truly sets Garden Impressions apart is its impressively broad assortment. The company offers more than 1,000 different pieces in a wide variety of styles and materials, including aluminium, wood, and wicker. The collection is divided into three main segments: dining furniture (such as dining tables with chairs), lounge sets (sofas, corner sofas, and modular seating), and the increasingly popular lounge-dining segment, which combines comfort and practicality. 'Lounge-dining is the perfect solution for those without space for two separate sets', explains Bart Fransen, Director at Garden Impressions.
In addition to furniture, the company also offers a wide range of accessories such as parasols, outdoor rugs, coffee tables, and side tables. The product range is closely aligned with the latest trends in outdoor living, ensuring that customers always have access to a fresh, fashionable collection.
Full-Service Concept
A major pillar of Garden Impressions' success is its full-service concept. Bart elaborates: 'We handle the entire process, from production to delivery. Around 80% of our business flows directly from the factory to the customer.'
This approach reduces costs and speeds up delivery. Customers even have the option to configure their own containers, with Garden Impressions taking care of production, logistics, and after-sales service. If something does go wrong, the company offers fast and reliable support. 'We'll have a replacement cover ready the very next day.'
© Garden Impressions
The Matera set placed in one of the brand's vibrant garden displays.
Design & Production
All designs are developed in-house in the Netherlands, ensuring the distinct Dutch design quality Garden Impressions is known for. Production takes place in the Far East, primarily at the company's own factory in China, supplemented by long-term partnerships with subcontractors.
'Our own team is constantly on-site to monitor quality and manage planning. That gives us control over both delivery times and the final product', says Bart.
Network & Growth
Garden Impressions serves a wide customer base across the Benelux, Germany, Austria, Switzerland, and the United Kingdom. 'We maintain strong, long-standing relationships with our retail partners', Bart notes. The company remains highly visible in the industry through trade shows such as Garden Preview and Solex.
Emerging marketplace platforms, like MediaMarkt, also present growth opportunities, provided these are operated through existing dealers.
With a growth strategy focused on international expansion, Garden Impressions sees particular potential in Germany and the UK. In the Benelux, the company continues to grow organically in line with market developments. 'We're growing in a healthy, steady way and consistently meet our yearly goals', Bart adds.
The 2026 collection will launch in June, showcased in the company's 3,000 m² showroom in Swifterbant. Retailers from across Europe gather here to select their products for the coming season. Shipping begins in October, ensuring timely delivery ahead of the new outdoor season.
© Garden Impressions
The Realdo set featured in a lush, lively garden.
Dutch Design Quality with Global Appeal
Garden Impressions represents a unique blend of Dutch design, high quality, and competitive import pricing. With full control over both production and design, the company delivers trendy, market-relevant products that offer excellent value for money. Whether customers are looking for luxurious lounge furniture or affordable starter models, Garden Impressions brings stylish comfort to every outdoor space.
More information:
Garden Impressions Outdoor B.V.
De Kolk 91
8255 PD Swifterbant
cs@gardenimpressions.nl
www.gardenimpressions.com
The Netherlands