B&B Italia has opened its first mono-brand store dedicated entirely to outdoor collections in Sydney (Australia), marking a significant milestone in the brand's international growth. Located at 85 Commonwealth Street in the vibrant Surry Hills district, the new 450 m² showroom has been designed by the company's interior design team to present its full range of open-air furnishings, including chairs, sofas, and dining settings.
© B&B Italia | LinkedIn
Developed in partnership with long-standing collaborator Space Furniture, the showroom offers a curated experience of the brand's iconic outdoor pieces, reflecting both innovation and Italian design excellence.
'Outdoor is an increasingly important division of the furniture sector,' said Demetrio Apolloni, CEO of B&B Italia Group, adding that the company's early recognition of the segment's potential had positioned it well for expansion. He noted that 'Sydney, with its dynamic lifestyle and cultural energy, perfectly reflects the spirit of our outdoor collections.'
The new location is designed to cater to the growing demand for high-end outdoor living and strengthens B&B Italia's footprint in the Asia-Pacific region.
Source: LinkedIn.
