French custom interiors brand Archea has relocated its Clermont-Ferrand store to a larger, more accessible location on Boulevard Gustave Flaubert, doubling its showroom space to 150m². The move, led by store manager Aurore Olivier, aims to broaden the store's customer base and reverse a dip in 2024 turnover caused by economic conditions. A 10% increase in revenue is targeted for 2025, with plans to recruit a new designer in the second half of the year.
© Archea
Previously situated in the city centre for 35 years, the store faced mounting accessibility challenges. The new site offers free parking and improved visitor comfort, following a €150,000 renovation supported by Archea's head office. Olivier described the brand's support as underpinned by "strong human values".
Coinciding with the move, Archea has launched a new dual-format catalogue under the slogan "Custom-made interior beauties". A digital version, available on archea.fr, focuses on trends, customer stories and design ideas, while the printed edition, made from recycled materials, showcases the brand's French craftsmanship and sustainable ethos.
The new showroom and catalogue mark a strategic push by Archea to redefine its customer experience and reinforce its market position amid shifting consumer expectations.
Source: www.meuble-info.fr
