Etro Home, the furnishings division of Italian lifestyle brand Etro, will open its first flagship store in Tokyo, Japan, on 23 July 2025. The launch marks a strategic expansion of the brand's international presence and follows the concept of its Milan boutique, which has showcased Etro's design ethos since 2014.
© Etro Home
Located in central Tokyo, the 200-square-metre showroom was created in collaboration with Italian partner Oniro Group, which has worked with Etro since 2017 to produce and distribute the Home Interiors collection. The new store features a curated layout across living, dining, and bedroom settings, offering visitors styled inspirations for various interior environments.
The space also includes a selection of Etro Home's latest creations, including new designs unveiled at Salone del Mobile 2025. The opening reinforces the brand's commitment to blending high-end Italian craftsmanship with global market ambitions.
With this flagship location, Etro Home deepens its footprint in Asia, aiming to engage Japanese consumers with its signature aesthetic and comprehensive home collection.
Source: www.etro.com
