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ProCook stirs growth with Cotswolds return and retail expansion

Kitchenware retailer ProCook is opening its fourth store of the year at the newly launched Cotswolds Designer Outlet, reinforcing its plans to reach 100 locations nationwide. The new store is situated near the company's Gloucestershire support centre and marks a symbolic return to its origins, having been founded in the Cotswolds nearly 30 years ago.

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The expansion follows a strong financial year for the B Corp certified company, which reported an 11% rise in total sales to £69.5 million, improved profitability, and record levels of customer acquisition. In the past year, ProCook opened 12 new stores and plans to launch between five and ten more in the coming year.

Joe Pennington, ProCook's retail director, said the Cotswolds store is "another important step" in its growth strategy and reflects the brand's heritage. He noted that the store would help bring ProCook's "high-quality kitchenware offering" to new customers.

ProCook has also been named a finalist in the 2025 People in Retail Awards, further highlighting its rising profile in the UK retail landscape.

Source: www.theretailbulletin.com

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