BoConcept, the renowned Danish design furniture brand, is enhancing the customer journey with its cutting-edge 3D Room Planner, an advanced digital tool that transforms how interior design is visualised and executed. The technology is now a central feature in BoConcept stores across Europe, allowing customers to fully immerse themselves in tailored design solutions before making a purchase.
© BoConcept
The Room Planner software enables interior stylists to recreate clients' homes virtually, offering millions of furniture combinations, colour options, and material variations. Customers can 'easily switch models, colours, and combinations, and view the final design through high-quality rendered images,' ensuring every element fits perfectly within their space and personal style. This immersive visualisation helps buyers make confident, informed decisions, significantly reducing uncertainty in furniture selection.
The tool supports projects of all scales, from full home designs to detailed visualisations of individual pieces. For example, the 3D programme can demonstrate how multifunctional furniture, such as sofa beds, operates in a room, including animated unfoldings that show exact space requirements. 'Using this tool, our interior stylists can visualise your home, products, and potential solutions,' says BoConcept.
BoConcept consultants use customers' own blueprints to build exact room layouts within the software, offering a highly personalised design service. Interior designers also offer home visits equipped with the Room Planner, enabling real-time visualisation of how a design will look and function in the client's actual living environment.
Customers are encouraged to visit stores to experience the Room Planner firsthand, where they can feel fabric textures, test furniture, and receive professional guidance to 'create beautiful design compositions.' In-store consultations are supported by a broad array of samples and expert advice, all aimed at curating a bespoke interior solution.
For added convenience, BoConcept also provides free fabric samples and encourages clients to book professional interior design assistance. The combination of digital innovation and personal service exemplifies BoConcept's commitment to making designer furniture both accessible and perfectly tailored to individual lifestyles.
With sales currently up to 20% off, BoConcept's integration of technology and craftsmanship is set to redefine furniture shopping across Europe, blending creativity with precision to enhance every home.
More information:
BoConcept
www.boconcept.com
