Temu, the fast-growing e-commerce platform, has begun allowing local sellers in Denmark and Finland to join its marketplace, marking a significant expansion move in the Nordic region. The initiative, launched in July 2025, aims to give local businesses, including furniture retailers, access to a wider European customer base.
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Initially established in both countries in 2023, Temu now invites local furniture companies to sell through its platform, which could offer exposure to millions of new consumers. The company's long-term objective is for 80% of its European sales to come from local sellers operating with regional warehouses.
This development is especially meaningful for furniture businesses in rural areas, where traditional brick-and-mortar retail can be difficult to access. 'Temu brings the world of products closer to customers,' said logistics expert Peter Nordgaard in a press release, highlighting the platform's role in bridging geographical gaps.
By opening its digital doors to local sellers, Temu aligns itself with a broader shift toward online retail while supporting the visibility and growth of Nordic furniture brands across Europe. The move signals a strategic blend of localisation and scale, offering new momentum to furniture firms in the digital economy.
Source: www.ehandel.se
