British heritage design house Sanderson has once again bridged the gap between interiors and haute couture, partnering with renowned Japanese designer Junya Watanabe for his Spring/Summer 2026 menswear collection. The collaboration was unveiled on the global stage during Paris Fashion Week, where archival Sanderson florals were reinterpreted into striking contemporary fashion.
© Sanderson
Two of Sanderson's most iconic prints, Hollyhocks (1937) and Rose & Peony (1914), formed the floral backbone of Watanabe's visionary menswear line. Known for his experimental, sculptural approach to fashion, Watanabe infused these quintessentially British florals with a distinctly modern edge, blending their vintage charm with electric new colour palettes.
A selection of archival designs, Hollyhocks (1937) and Rose & Peony (1914), were reborn in bold new palettes, merging muted vintage hues with electric blues.
The Hollyhocks print, dating back to 1937, originally emerged from a block-printed archive document, and has long embodied Sanderson's legacy of botanical craftsmanship. Rose & Peony, first introduced as a wallpaper in 1914 and later adapted into a printed fabric in 1929, captures the brand's historic depth and timeless elegance.
'This collaboration speaks to the enduring relevance of heritage patterns,' said a Sanderson spokesperson. 'It's thrilling to see our florals not just on walls and fabrics, but reimagined for the runway with such flair.'
Junya Watanabe's reinterpretation of Sanderson's prints underscores a growing trend of fashion houses mining interior design archives for visual inspiration. The result is a harmonious collision of British tradition and Japanese avant-garde sensibility, breathing fresh life into century-old motifs.
As part of this creative fusion, Sanderson's classic florals have been catapulted into a contemporary, wearable art form, demonstrating their versatility far beyond the home. The collaboration not only reinforces the design house's cultural cachet, but also offers European and global audiences a new lens through which to view the intersection of interiors and fashion.
With Hollyhocks and Rose & Peony now part of a high-fashion narrative, Sanderson continues to evolve its legacy, one pattern at a time.
More information:
Sanderson
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www.sanderson.sandersondesigngroup.com
