Belgian Bedding, owner of the Beka brand, has signed an exclusive distribution agreement with Luxury Bedding Company for the Dutch market. The partnership will start on 1 August and run for a period of five years.
© BEKA
The agreement includes not only the commercial representation, but also the activation and distribution of the Beka brand in the Netherlands. This commits both parties to further expand the Belgian brand in the Dutch market.
'With this cooperation we take an important step in our ambition to firmly position Beka on the Dutch market,' says Tom De Coene, General Manager of Belgian Bedding. 'Arno and Adriaan's impressive track record gave us the confidence that Luxury Bedding Company is the right partner to realise this growth story together with us. We look forward to a successful future with great confidence.'
There is also enthusiasm on the Luxury Bedding Company side on behalf of Adriaan Jonker, co-founder of Luxury Bedding Company: 'The arrival of Beka completes our brand offering.'
Belgian Bedding
Belgian Bedding is home to two iconic Belgian sleep brands. The company owns the Beka brand and is a licensee of Lattoflex in Benelux and France. With deep roots in Belgian craftsmanship and decades of innovation, both brands guarantee superior sleep comfort and uncompromising quality.
Belgian Bedding is proud to be part of the Matrafoam Group, a network of companies committed to developing sleep technology and sleep comfort across Europe.
Luxury Bedding Company
In ten years, Luxury Bedding Company, led by Arno Appelhof and Adriaan Jonker, grew into an established name in the luxury sleep segment. What started with a vision and a small office is today a modern organisation with 20 employees, its own 800 m² showroom, warehouse and office.
The company builds strong brands every day with exclusive shop concepts by Serta and Mérens, among others. The addition of the renowned Beka brand further strengthens the portfolio. Luxury Bedding Company is known as a brand builder with vision, a sense of experience and a passion for high-quality sleep solutions.
More information:
Belgian Bedding
info@belgianbedding.be
www.belgianbedding.be
Luxury Bedding Company
www.luxurybeddingcompany.nl