Westwing has opened a new concept store in Munich, marking a significant step in its offline expansion strategy. Located at Amiraplatz 1, the 275 sqm space offers customers an immersive brand experience in the city where the company was founded.
© Weswing | LinkedIn
The store showcases curated seasonal highlights and the brand's signature Westwing Collection, blending physical design inspiration with digital convenience. Developed in collaboration with interior design studio 1zu33, the store reflects Westwing's vision of merging aesthetics with functionality.
Visitors can also access the Westwing Design Service, which offers personal consultations to help customers create bespoke room concepts tailored to individual lifestyles. The initiative supports Westwing's broader mission as "The Beautiful Living Company", aiming to "inspire people to create homes that unlock the full beauty of life".
This opening serves as a prelude to a permanent flagship store planned for next year, reinforcing Westwing's commitment to a long-term presence in brick-and-mortar retail. The move signals the company's ambition to offer a seamless and holistic home experience by connecting its online strengths with physical touchpoints.
The Munich store is now open to the public, inviting design lovers to "Live Beautiful" in the heart of the city.
Source: LinkedIn.