From 21 to 25 September 2025, Messezentrum Bad Salzuflen will once again transform into the epicentre of the European furniture sector as M.O.W. returns with renewed focus on product, business, and industry connection.
© M.O.W.
With around 500 exhibitors from over 40 countries, M.O.W. 2025 will showcase an unparalleled cross-section of the market: from upholstered and small furniture, to mass-market collections, self-service ranges, and cutting-edge marketing trends. The fair remains unmatched in its clarity, structure, and accessibility, continuing to act as a working platform for the entire supply chain.
Retailers of all scales, from fitters and online shops, to chain stores and cooperatives—will discover new partnerships, exclusive offerings, and strong sales tools. This year, notable new exhibitors include Jela, Meblosiek, Gealux, Jan Kurtz, Dünya, Venture Design, Wagner, and Stern, highlighting increasing trust in M.O.W.'s distinct concept.
The exhibition remains comprehensive in its market coverage: 'from the entry-level to the upper middle class, from volume to design, from indoor to outdoor, from international players to specialised brands.'
A significant addition in 2025 is "M.O.W. Input – The Service Providers of This Sector", a dedicated forum located between halls 11 and 12. This platform will provide actionable insights on logistics, software, services, and tools, offering solutions to everyday operational challenges.
Networking will take centre stage during the evening Get-Togethers on Monday and Tuesday (6–10 p.m., between halls 19 and 20), where exhibitors and visitors can connect informally over drinks, snacks and music.
Within the exhibition halls, updates to layout and presentation will offer 'new impetus and better orientation – well positioned in structural terms, user-friendly and a surprisingly good implementation.'
Fair Manager Bernd Schäfermeier affirms M.O.W.'s mission: 'We remain true to our principle: the M.O.W. is and will continue to be a working fair – focussed on products, offers, business, and meetings.' He adds: 'Now our goal is to look forward together with courage and optimism. The M.O.W. is a tool for this sector – let us use it for a positive development. The fair is here – we are looking forward to it!'
M.O.W. at a Glance
Dates: 21–25 September 2025
Opening Hours: Sun–Wed 9am–6pm, Thu 9am–4pm
Venue: Messezentrum Bad Salzuflen, Germany (17 halls, 85,000 sqm)
Free: Admission, parking, catering, WLAN, shuttle service
Trade visitors only
More information:
M.O.W.
www.mow.de
