German furniture fittings giant Hettich expects India to contribute 20% to its global revenue in the coming years, driven by strong local demand and expanding manufacturing capacity. India, already the company's second-largest market after Germany, is its fastest-growing and increasingly central to Hettich's international strategy.
© Hettich
Hettich began manufacturing in India in 2013 at its Vadodara plant and expanded operations with a second facility in Indore in 2019. To date, the company has invested ₹2,000 crore in the country. Managing Director Andre Eckholt said Hettich is capitalising on India's "fast-growing middle class" and the government's push for local manufacturing to strengthen its position.
'India for Hettich is the fastest growing market,' Eckholt noted, adding that the Indian operation is gaining the trust of the German headquarters due to its strong performance. He confirmed that India has overtaken China to become the company's second-biggest market globally.
India is not only a key consumer base but also an emerging export hub, supplying to markets such as the US, Europe, Australia and even China. Eckholt said exporting to China shows India's "cost competitiveness" and ability to meet Hettich's global quality standards.
Source: www.money.rediff.com
