Dutch designer Marcel Wanders has unveiled his latest collaboration with Japanese sake brand KAY Sake, a premium label crafted in Niigata using locally sourced rice and the pure waters of the Kaji River. The project merges Japanese tradition with contemporary Western design through a complete experience curated by Wanders.
© Marcel Wanders | LinkedIn
In addition to designing the sake bottle, Wanders created a bespoke set of accessories including a custom cooler and cocktail glass. Each element is crafted to reflect the core values of the drink: "clean, intentional and elegant", celebrating craftsmanship, heritage and refined enjoyment.
'KAY Sake is an incredible drink, it is pure, clean, healthy, natural and clear,' said Wanders. He described the collaboration as a meeting of like-minded identities, where the brand's focus on purity and consciousness aligns with his own design ethos, 'contemporary and daring, origin and natural beauty'.
The launch marks a seamless blend of Eastern tradition and Western sophistication, reinforcing Wanders' reputation for elevating design through storytelling and sensory experience.
Source: LinkedIn.
