Luxury Living Group and Fendi have signed a new agreement to relaunch the Fendi Casa line under a single vision. From 1 July 2025, Luxury Living Group will oversee the global production and distribution of Fendi home furnishings and accessories. The move follows Luxury Living Group's acquisition of 100% of Fashion Furniture Design SpA, the company holding Fendi's home licence.
© Fendi Casa
This partnership marks a return to roots, Fendi Casa was first launched in 1988 by Fendi and Luxury Living's founder Alberto Vignatelli. The collaboration pioneered the fusion of fashion and furniture, introducing elegant, Italian-made designs with global appeal.
Andrea Gentilini, CEO of Luxury Living Group, called the return "an extraordinary recognition" of their ongoing work, while Dario Rinero, CEO of Haworth Lifestyle Group, praised the renewed partnership as a testament to "the strength of this extraordinary team."
Fendi Casa will continue its focus on timeless design, quality, and innovation. Among the early projects is the Farnese sofa, showcasing Fendi's iconic FF logo, a hallmark of the collection since Karl Lagerfeld's original 1965 design.
Ramon Ros, CEO of Fendi, expressed strong optimism: 'We look to the future with great confidence in achieving our ambitious goals.'
Source: www.ad-italia.it