FEYDOM is a brand that designs and produces modular sofa systems built for modern life, especially to address the challenges of shrinking urban spaces and fast-paced, ever-changing lifestyles. Their goal is to create adaptable furniture that helps people make the most of their space, no matter the size, shape, or occasion. Оne of the main USP of the brand is the transformability of every product, for which we received multiple design awards.
Business Development Manager Petar Djelebov:
'At the centre of our business is a simple idea: furniture should fit people's lives, not the other way around. We design and build sofas that adapt to individuals, instead of expecting people to conform to a static piece of furniture for the rest of their lives. Each sofa is not only transformable to meet changing needs, but also durable enough to withstand a lifetime of movement.'
'At the same time, we recognise that running a business comes with responsibility. That's why we're committed to growing consciously and integrating sustainable, ethical practices into every part of our process, from design to production.'
© Feydom Collective LTD
Modular sofa market
FEYDOM was born from a real-life need: designer couple Zoran and Filimena were living in a compact city apartment and wanted a living space that could flex between a lounge, guest room, and workspace. To solve this, they created their first modular, transformable sofa, stylish, space-saving, and adaptable to daily changes. What began as a personal solution quickly revealed a broader market need for versatile, multifunctional furniture.
Although the modular sofa market was still niche at the time, FEYDOM saw the potential and opened its first mono-brand stores in the Balkans. The brand has since expanded to over 20 showrooms worldwide through franchise and distributor models in countries like the Netherlands, Portugal, Germany, the US, and the UAE. Each showroom serves as a hub for demonstrating the concept in person, which contributes to FEYDOM's consistently high conversion rates, proof that customers instantly recognise the value of adaptable living.
© Feydom Collective LTD
What sets Feydom apart in the world of modular or contemporary furniture design?
Petar: 'FEYDOM offers a unique approach to living space solutions through a combination of modularity, transformability, customisability, durability and ECO friendly production. Our sofas are designed to evolve with people's lives. People can choose elements and fabrics that suit their lifestyle and room size, knowing they can always change their mind. Whether it's adding a new element, switching a fabric colour, or adapting the layout for guests, our sofas easily transform from a lounge to a bed or into separate seats, and, most importantly, they're built to do so for years to come. And beyond the adaptability, FEYDOM sofas are lightweight, simple to rearrange, and require no complicated mechanisms or gimmicky hardware.
Another key feature is that we handle everything in-house. From the initial sketches to prototyping and final production, we have an overview of the entire process. This allows us to innovate quickly, maintain consistent quality, and respond to real-life feedback faster than traditional manufacturers who rely on outsourced supply chains.
Sustainability is also central to how we work. We've planted our own FEYDOM forest that has 30,000 fast-growing trees, invested in photovoltaic panels that power our entire production line, and continue to develop upcycled products while minimising waste in production. Plus, every FEYDOM sofa includes removable covers, making it easy to change and element without replacing the entire sofa, achieving a truly sustainable lifecycle.'
© Feydom Collective LTD
Which markets are currently your strongest, and where do you see the most growth potential?
'The concept of a modular, transformable sofa is recognised most by the people who live fast-paced lives in modern cities and want their furniture to fit their space, whether large or small, and enjoy freedom in expressing their creativity, or even simply something that doesn't have to stay the same.
At the moment our strongest markets are Eastern Europe where we are based as well Slovenia, The Netherlands, Portugal and Switzerland.
We see exciting potential in markets like Spain, UK and Asia where urbanisation, sustainability, and smart design are becoming increasingly important but are still untapped markets for us.'
© Feydom Collective LTD
More information:
Feydom
petar@feydom.com
franchise@feydom.com
www.feydom.com