Kinnarps has officially reopened its Hamburg showroom, unveiling a refreshed 700-square-metre space shaped by the brand's new international concept. Around 120 guests attended the celebratory event, which embraced the atmosphere of a Swedish Midsummer Festival. Highlights included live folk music by Lillördag, flower wreath making, and Nordic cuisine served by chef Thomas Gentzschein.
© Kinnarps Deutschland
The new showroom concept centres on Kinnarps' core principles: "holistic ergonomics," "sustainability from the very beginning," and "design with sense and reason." These values are made tangible through themed stations and interactive zones, aimed at inspiring new thinking in future-focused work, care, and learning environments.
Acting as both a collaborative workplace and a showroom, the Hamburg location now serves as a space for engagement and co-creation. Special recognition was given to interior designer Silvia Bliem, who led the redesign with "great commitment and attention to detail."
The relaunch reflects Kinnarps' continued dedication to making values visible through design and creating environments that support well-being, productivity and community. Visitors are welcome to explore the space and experience the "new Kinnarps world" first-hand.
Source: LinkedIn.