Florim has opened new flagship stores in Los Angeles and Seoul, enhancing its international presence. The Los Angeles showroom, located at Robertson and Dorrington Boulevards, spans over 600 square metres across three floors. It features exhibition spaces showcasing large-format ceramic slabs ranging from 3 to 20 mm thick, alongside a rooftop terrace offering panoramic views. The store also houses a kitchen, conference room, lounge, and outdoor bar, integrating premium Italian brands such as Molteni\&C, Artemide, Fantini, and Turri. This multifunctional space is designed to support designers with versatile ceramic solutions for floors, walls, furniture, and ventilated facades.
© Florim
In Seoul, the new flagship is situated in the prestigious Gangnam district, a centre for fashion and design. It presents ceramic slabs with similar technical specifications and includes work and ambient areas, a fully equipped kitchen, an elegant bathroom by Elitique, and a technical application space. The venue aims to facilitate dialogue within the design community and host events.
Florim's expansion reflects a strategic commitment to the global design and architecture sectors, complementing its existing showrooms in cities including Milan, New York, Moscow, and London. The company emphasises "high design, multifunctionality and networking" as central to its flagship concept.
Source: www.moebelmarkt.de