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Marie-Stella-Maris opens new shop

Dutch lifestyle brand Marie-Stella-Maris is proud to announce the opening of its twelfth shop in the Netherlands. Located in Amstelveen's Stadshart, Rembrandthof 5, this new Brand Store & Refill Station opened its doors on Friday 20 June, a unique destination for those who want to consciously enjoy premium home and body products.

© Marie-Stella-Maris
Opening of the new pad in Amstelveen, Rembrandthof 5.

After previous successful openings in Amsterdam, Utrecht and Haarlem, among others, Amstelveen marks another milestone in the social-impact brand's national expansion. The location in Amstelveen's modern and easily accessible shopping area perfectly matches Marie-Stella-Maris' philosophy: 'conscious luxury', luxury that contributes.

Amstelveen: a location with reach and vision
The choice for Amstelveen's lively Stadshart is strategic. This modern shopping area, a short distance from Amsterdam, attracts a wide audience of conscious consumers, young families and international visitors. The combination of high-quality retail, culture and catering makes the Stadshart an environment where quality and experience come together, perfectly matching Marie-Stella-Maris DNA.

A unique store design with impact
The new shop is designed as a place where experience, aesthetics and commitment come together. The interior, developed in collaboration with renowned design studio S-p-a-c-e Projects, is characterised by natural materials and a minimalist design that exudes tranquillity and sophistication.

'In the new shop in Amstelveen, tranquillity is central. The interior exudes softness and transparency, with a bright palette of white, light and natural materials. Horizontal lines, mirror accents and light terrazzo enhance the spatial feeling, while the refill bar, with a back wall of filled jerry cans, displays a subtle colour palette of natural soap. A sea of calm and sophistication, where sustainability meets aesthetics.', Pepijn Smit, S-p-a-c-e Projects

A setting that visually reinforces the Marie-Stella-Maris story. Customers can discover Marie-Stella-Maris' full range; from premium hand soap and body care to unique home perfumes, all developed with a focus on premium quality, 100% vegan formulas and timeless design.

'Our first shop in a shopping mall has a unique natural stone façade, with horizontal lines that you may already be familiar with from our other shops. Those calm lines also continue into the interior, where we use the same materials as on the outside, everything forms one whole, I am very proud of it!', says Lilay Yuzgulen, Creative Director Marie-Stella-Maris

"Happy Hour at the Refill Bar"
To welcome Marie-Stella-Maris customers in Amstelveen and encourage re-use, visitors can have their empty products refilled every day at a 30% discount off the new price. Every Wednesday afternoon during "Happy Hour at the Refill Bar" between 13:00 and 18:00, customers can even benefit from 50% discount on refills. A great time to visit the new shop and contribute directly to a more sustainable future!

Rapid growth in the Netherlands and abroad
With the opening of this twelfth shop, Marie-Stella-Maris shows that there is a growing need for brands that combine luxury with meaning. Besides existing shops in Amsterdam, Utrecht and Haarlem, among others, the brand recently also opened in Antwerp and Knokke, taking a clear step in international expansion. The Amstelveen shop is thus part of a broader ambition: to be visible in strategic locations for consumers who want to make conscious choices.

More information:
Marie-Stella-Maris
www.marie-stella-maris.nl

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