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Italian furniture industry navigates headwinds with craft, resilience and global reach

The Italian furniture industry has demonstrated remarkable resilience amid a turbulent global economic environment, maintaining its position as the fourth-largest furniture exporter in the world, according to the latest analysis by CSIL (Centre for Industrial Studies). Despite facing reduced domestic demand, inflationary pressure, and geopolitical uncertainty, the sector continues to anchor itself in tradition, innovation, and export strength.

© Lilas Ghannoum | Dreamstime

Following two years of post-pandemic expansion, the Italian furniture market experienced a slowdown in 2023, with the contraction extending into 2024. However, the decline softened compared to the previous year. Exports remained central to industry performance, accounting for over 50% of turnover, with 2024 export values reaching approximately EUR 11.3 billion, down just 2.5% from 2023 but still significantly above 2021 levels.

The industry's top export destinations remain France, the United States, Germany, and the United Kingdom. Meanwhile, emerging markets such as Saudi Arabia, the UAE, and Qatar are gaining importance, driven by large-scale projects in hospitality and luxury retail. CSIL also notes growing export momentum in countries such as South Korea, Mexico, and Kyrgyzstan, highlighting a strategic shift toward diversified markets.

Italy's production structure spans over 15,000 companies and 128,000 employees, with strong regional hubs in Brianza, Veneto, Friuli Venezia Giulia, Tuscany, and Marche. The sector's strength lies in its integrated supply chain: 'Close collaboration between manufacturers, component suppliers, carpenters, upholsterers, and design studios continues to be a key competitive advantage.'

Sustainability and digital transformation have emerged as defining priorities. 'More and more companies are adopting recycled or bio-based materials, implementing more responsible product life cycles, environmental certifications, and circular economy models,' the report notes. Simultaneously, investment in e-commerce, configurators, and production digitisation is enhancing the customer experience and operational efficiency.

Contract and bespoke furniture are proving to be high-growth segments, especially for turnkey projects across hotels, offices, and upscale residences. These projects demand flexibility and design sophistication, qualities Italian manufacturers are well-equipped to deliver.

Looking ahead, the outlook for 2025 remains cautiously negative in real terms. 'Sales will be significantly affected by high uncertainty linked to geopolitical tensions, escalating trade tensions, and the fall in residential investment in recent years.' To remain competitive, companies are urged to deepen innovation efforts, expand into new markets, and strengthen the Made in Italy brand globally.

More information:
World Furniture Online
www.worldfurnitureonline.com

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