At this year's 3daysofdesign festival in Copenhagen, Normann Copenhagen unveils UNFRAMED, a bold and immersive exhibition that challenges conventional perceptions of design. Spanning multiple floors, the conceptual installation invites visitors on a sensory journey that redefines the relationship between object, material, and space.
© Normann Copenhagen
UNFRAMED explores design at the edge of its traditional context. Sculptural installations and spatial compositions transform familiar pieces into reimagined forms, where repetition and deconstruction blur the line between product and installation. The exhibition serves not only as a visual experience but also as a conceptual interrogation of design's potential beyond functionality.
Rooted in 'bold ideas, material experimentation and timeless design principles,' UNFRAMED pushes past aesthetic boundaries to celebrate creative freedom. With a strong emphasis on materiality, the exhibition encourages tactile engagement, evoking new perspectives through 'textures, tones, and forms, where materials become dialogue and the ordinary is presented in extraordinary ways.'
Throughout the experience, visitors are invited to pause, reflect, and rediscover everyday objects in unexpected contexts. Whether attending in person or remotely, UNFRAMED offers a curated encounter with design as art, concept, and conversation.
Normann Copenhagen continues to position itself as a thought leader in contemporary design by creating exhibitions that challenge, inspire, and connect people and spaces.
More information:
Normann Copenhagen
showroom@normann-copenhagen.com
www.normann-copenhagen.com