SoCoo'c, part of the Fournier Group specialising in custom kitchens, opened a new store in Vincennes on 5 June, marking a significant step in its regional growth. The 140 m² store, located on Rue de Paris near the metro, is one of the largest interior design outlets in the city. It features the brand's new "HOP" concept, which includes six display kitchens and a café area to enhance customer engagement.
© SoCoo'c
Jérôme Lépine, an experienced franchisee since 2008, manages the Vincennes store. He previously opened one of SoCoo'c's first outlets in Montévrain with his brother. The store already operates with a trained team, including a seasoned kitchen specialist from Montévrain, and plans to add a third employee in September following brand training.
SoCoo'c aims to continue its expansion in the Île-de-France region with around twenty more potential openings scheduled for 2025 and 2026. This latest store reinforces the brand's commitment to regional development and customer interaction through innovative retail concepts.
Source: www.univers-habitat.eu