With its acquisition by the Swiss-based Franke Group in September 2024, a new chapter has begun for berbel Ablufttechnik GmbH. As a premium supplier of ventilation technology, the company has since placed greater emphasis on strategic initiatives. Since January 2025, Gregory Oswald has been at the helm as CEO.
In the initial months of his leadership, the focus has been on successful integration into the Franke Group, further development of the product portfolio, and strengthening the already outstanding company culture and team motivation at the Rheine site.
'The first months at berbel were shaped by in-depth conversations, fresh momentum, and an impressive team spirit,' says Gregory Oswald. 'Together with our employees, we are looking to the future and doing everything we can to continue berbel's success story.'
The integration into the Franke Group offers new perspectives and reinforces berbel's long-term position.
© berbel
Clear strategy and strengthened site development
The acquisition by Franke came during a challenging time. Declining sales and necessary structural adjustments had left their mark. However, integration into the globally active Group laid a solid foundation to overcome this phase and seize new growth opportunities. Close cooperation across the Group fosters the exchange of expertise, shared resources, and the development of forward-looking solutions.
A key element of the product strategy is the further development of the Downline series. The cooktop extractor systems in this line combine premium materials, intelligent user concepts, and the proven berbel principle to create powerful all-in-one solutions, further enhanced by another berbel innovation: the maintenance-free permalyt® filter system. The Downline series is a prime example of the brand's high-quality standards and innovative strength.
The Rheine site will remain the central hub for development, production, and quality assurance. 'Our commitment to the Rheine location and to uncompromising "Made in Germany" quality forms the foundation for sustainable growth and long-term success. At the same time, we will strategically leverage synergies within the Franke Group,' emphasises Gregory Oswald.
Looking ahead to an innovative future
With new management, a clear strategic direction, and successful integration into the Franke Group, berbel is well-positioned to continue developing innovative ventilation solutions for the kitchen of tomorrow.
More information:
Berbel
info@berbel.de
www.berbel.nl