As Chief Creative Officer of luxury interiors brand Eichholtz, Edwin van der Gun champions a vision that blends classic European glamour with modern sophistication. In a conversation with Prestige Indonesia, Van der Gun shares how the brand is embracing customisation, international partnerships, and creative risk-taking to shape its future.
With a sharp eye for global design trends, Van der Gun has played a pivotal role in maintaining Eichholtz's prominence in the high-end interiors market. Rooted in a deep respect for traditional forms, the brand's design philosophy is continuously evolving to cater to a diverse, international clientele. 'We aim to create a lifestyle defined by refined living,' says Van der Gun.
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Edwin van der Gun with colleague Friso Maurits at the Maison&Objet trade fair last year.
One key initiative is the launch of Eichholtz Atelier, a made-to-order fabric collection offering premium personalisation, starting in the U.S. and later expanding globally. This program, made in collaboration with a North Carolina manufacturer, reflects the brand's dedication to craftsmanship and adaptability to regional tastes.
Van der Gun also emphasises the legacy of late founder Theo Eichholtz, whose vision of timeless elegance continues to shape the brand's DNA. Monobrand stores remain central to expressing Eichholtz's identity, offering immersive experiences that strengthen customer relationships.
By marrying artistic and historical influences with forward-thinking design, Eichholtz continues to redefine luxury interiors across generations and cultures.