UK consumer interest in furniture surged during May 2025, with "sofa" searches emerging as the top performer, according to Google data analysed by Big Furniture Group. The term saw six peak days, hitting a score of 100 on 26 May. Related searches such as "bluey sofa" rose by 250%, while "sofa shops near me" and "ercol sofas" both increased by 100%.
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Mattresses also performed well, peaking on 26 May. Notably, the phrase "what is a hybrid mattress" soared by 2,850%, alongside other high-growth terms like "mattress shops near me", up 2,500%.
Searches for "bedroom furniture", "dining furniture", "living room furniture", and "carpets and flooring" also recorded several peak days. Brands including DFS, Dunelm, Oak Furnitureland, and Furniture Village featured prominently across categories.
Among breakout terms were "4 piece bedroom furniture sets UK", "drop leaf dining table", "luxury living room furniture", and "pay per week carpets". Flooring and carpet-related terms such as "tapi carpets Bristol" and "dark grey laminate flooring" also saw sharp increases.
The data highlights changing consumer interests, offering valuable insights for retailers looking to tailor promotions and anticipate market demand.
Source: www.bigfurnituregroup.com