At this year's 3daysofdesign in Copenhagen, Danish design brand PLEASE WAIT to be SEATED has collaborated with Senso and V-ZUG on a gallery-style installation titled Enduring Beauty. The project occupies the brand's own showroom, reconfigured as a temporary exhibition space to explore the fundamentals of materiality and form.
© PLEASE WAIT to be SEATED
Presented as a spatial meditation, Enduring Beauty aligns with all three participating brands' interest in reduction, surface language, and functional clarity. 'In the absence of noise, form emerges. Surfaces speak. Each object becomes more visible, more deliberate,' reads the concept text accompanying the installation. Rather than introducing new product launches or commercial storytelling, the focus remains on shared principles of craftsmanship, tactile integrity, and spatial discipline.
Within the installation, objects from PLEASE WAIT to be SEATED's furniture catalogue are curated with minimal intervention, positioned to foreground proportion, detail, and use of material. The gallery setting strips the pieces of their usual design context and places them in visual dialogue with surface materials by Senso and appliances from Swiss manufacturer V-ZUG. The resulting tension, as the brands describe, invites "a contemplative pause."
By framing furniture, kitchen systems, and surfaces as equal components in a spatial narrative, the installation responds to increasing demands from architects and specifiers for cohesion across typologies. PLEASE WAIT to be SEATED, known for its utilitarian seating and graphic furniture forms, positions this project as a moment of withdrawal from product-led presentation formats.
'Enduring Beauty is a collaborative installation… a spatial meditation on design distilled to its essence,' the team states in its official statement. Rather than responding to trend cycles or design novelty, the installation reflects a shared investment in long-term design language. It also mirrors a wider industry move toward low-intervention, material-focused storytelling across both contract and residential sectors.
While 3daysofdesign continues to evolve as a key platform for Scandinavian and international design visibility, exhibitions like Enduring Beauty suggest a shift in how brands utilise the format, away from pure showcase and toward more reflective, conceptual contributions.
The installation is open to trade visitors throughout the week at PLEASE WAIT to be SEATED's Copenhagen showroom.
More information:
PLEASE WAIT to be SEATED
Eva Solo A/S
Måløv Teknikerby 18-20
DK2760 Måløv
+45 3673 2060
pwtbs@evasolo.com
www.pleasewaittobeseated.com
Denmark