Moodscollection is making a breakthrough in the furniture industry. The strategic focus on seating furniture, particularly dining chairs, has proven to be a bullseye, according to owner Sjors Brekoo. Thanks to an efficient production model and smart digitalisation, the company is rapidly setting itself apart.
With full control over custom production in its own factory in China, Moodscollection offers something truly unique: more than 100,000 possible combinations, competitive pricing, and an exceptionally low error rate. The secret? Full IT integration between the company and the factory. 'We literally speak the same language,' says Sjors Brekoo. 'That ensures clarity, speed, and a minimal risk of errors.'
© Moodscollection
Since its launch two years ago, Moodscollection has worked intensively to professionalise its processes. Investments in automation, inventory management, and expertise have driven explosive growth. While selling 100 chairs in a month was once considered a success, the company now consistently ships 2,000 chairs monthly, with peaks reaching up to 4,000 units.
'That's truly absurd growth,' says Brekoo. 'And the best part is, it means our customers are satisfied.'
The road to success hasn't been without challenges, but customer satisfaction has always remained a top priority. 'We've had our share of issues,' Brekoo admits, 'but we've never left a customer hanging. People aren't just buying a product, they're buying into a relationship and a sense of reliability.'
Moodscollection is also pushing the envelope at the product level. The new collection takes comfort a step further, combining pocket springs, HR foam, and even memory foam. 'It's a seat like you've never experienced with us before,' says Brekoo. These innovative models will soon debut at MOW in Bad Salzuflen and the Furniture Fair in Brussels.
© Moodscollection
Digitalisation plays an increasingly important role at Moodscollection. Through a proprietary customer portal, dealers can track the status of their orders in real-time. Each order is linked to a specific container, complete with tracking information. 'Suppose a consumer calls after nine weeks asking where their chairs are. Our client can immediately provide the correct answer by simply logging in,' explains Brekoo.
Additionally, three key dates are now communicated with every order: the order date, the original delivery date, and the actual delivery date. This creates full transparency regarding delivery times, an essential aspect of reliability.
Moodscollection delivers high-quality custom work at competitive prices, but above all, peace of mind and clarity. 'And that might be the most valuable thing you can offer as a partner,' concludes Brekoo. 'I'm proud of our enthusiastic team, proud of our partners, and especially proud of how far we've come. The outlook is excellent, and we're going full steam ahead!.
More information:
Moodscollection
info@moodscollection.com
www.moodscollection.com
Eindhoven, The Netherlands