Natuzzi Italia, the Italian lifestyle brand known for its Mediterranean design, presents the new collection "Rooted in Harmony". The collection marks an important step in brand development by harking back to its origins in Puglia, where the company was founded 66 years ago.
© Natuzzi Italia
Central to the collection is the new Amama project, designed by Andrea Steidl. Amama is a modular seating system that redefines the traditional sofa concept. Through double-sided configurations, it offers a flexible layout of the living space. The name 'Amama', a palindrome, refers to the symmetry and continuity in the design.
What is striking is the multifunctionality of the elements: backrests and armrests also function as shelves, tables or storage modules. Different materials and volumes are combined to create a design that is both functionally and aesthetically strong.
© Natuzzi Italia
The collection also includes a table and a sideboard, designed in line with the Amama style. The table is minimalist and sculptural, available in wood or lacquered finish. The sideboard combines clean lines with a rounded base, fitting within the overall design concept.
Designer Andrea Steidl, previously responsible for the internationally award-winning project Mirai, emphasises the importance of usability in the design: "I wanted to create a system that adapts to different living needs and makes optimal use of open spaces."
More information:
Natuzzi Italia
www.natuzzi.com