Primark is set to expand its Home offering in the United Kingdom with the opening of a standalone Home store at Trafford Palazzo in Manchester this summer.
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This will be the second location for the retailer's new Home concept, following the successful launch of the inaugural store in Belfast earlier this year.
'We've had a fantastic response to our first Primark Home store in Belfast, and we're excited to bring the concept to Great Britain later this summer,' said Paul Baldwin, Trading Director of Home at Primark.
The new store will span over 1,100 square metres across two floors, offering the full range of interior products. It will also feature a dedicated Travel Shop, where customers can find holiday essentials all year round.
The new Home store will be located alongside Primark's existing fashion and beauty flagship at Trafford Palazzo and the recently opened Primark Café, further strengthening the brand's presence in Greater Manchester.
Source: Retailtrends