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Roche Bobois deepens roots in London luxury scene with new store opening

French luxury furnishings company Roche Bobois SA has expanded its footprint within London's renowned department store, Harrods. The brand, which has been present at the iconic Knightsbridge location since 2007, now occupies nearly 400 square metres on the third floor in the home furnishings section.

© Peter Fleming | Dreamstime

According to the business, the extended showroom features some of Roche Bobois' most "iconic pieces", alongside a temporary capsule dedicated to the "Mah Jong outdoor collection", further highlighting its design-led appeal to high-end consumers.

The move strengthens the brand's position within one of the world's most prestigious retail environments, aimed at attracting both local and international luxury shoppers.

The expansion news follows Roche Bobois' financial update for the first quarter of 2025. Total sales rose by 1.1% year-on-year, reaching €95.2m compared to €94.2m during the same period in 2024.

Performance in the domestic French market saw revenues increase by 1.6% to €27.8m. Sales across the rest of Europe held steady at €22.6m, with gains in Belgium and Spain counterbalanced by weaker volumes in Germany.

The brand's continued investment in key retail locations, such as Harrods, signals confidence in the resilience of the luxury interiors market and reflects its strategy of reinforcing visibility in premium global destinations.

Source: www.bigfurnituregroup.com

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