Turkish mattress and furniture manufacturer Yatas Bedding has opened its first standalone store in Europe, choosing Frankfurt's Nordwest shopping centre (NordWestZentrum) as the location. Officially launched on 5 June 2025, the store offers a curated selection of high-quality beds, ergonomic mattresses, sleep systems, and home textiles.
© abdi cetin | LinkedIn
Following years of operating through partner stores and online channels, Yatas International marks this direct-to-consumer expansion as a "milestone" in its strategy. 'With the new location, Yatas brings its expertise in sleep comfort directly to the local market,' said Abdi Cetin, Sales & Marketing Director. He added that the store provides 'personalised advice, fitting opportunities, and an inspiring showroom'.
The new branch aims to deliver a hands-on retail experience where customers can test products and receive expert guidance tailored to their sleep needs. Launch promotions and exclusive opening offers are available to attract early visitors.
Yatas International GmbH, based in Nuremberg, supports various business models including concept stores under Yatas Bedding and Enza Home, shop-in-shop formats, multichannel partnerships, and OEM solutions. 'We are the reliable partner for successful and sustainable cooperation,' said Cetin.
The Yatas Group is a publicly listed company with over 49 years of experience in foam technologies, bedding, and furniture production. The company employs more than 3,800 people across five manufacturing sites, including a mattress facility with a daily capacity of 3,000 units. In 2024, Yatas reported sales of nearly €380 million and is currently active in over 50 countries through more than 740 retail outlets.
Source: www.moebelmarkt.de