La Halle au Sommeil has expanded its national franchise network with the opening of a new store in Flers (Orne), marking its second outlet in the department following its Argentan location.
Opened on 3 June 2025, the new 600m² store is located in the commercial zone of Les Grands Champs, offering convenient access and ample parking. The layout comprises over 300m² dedicated to bedding products, including mattresses, bed bases and accessories, and nearly 200m² allocated to sofas, armchairs and convertibles. The store has been designed to ensure a clear product display and a smooth customer journey.
This new outlet is managed by Emmanuel Geffrault, who also oversees the Argentan franchise. His involvement reinforces the brand's local presence and its focus on proximity and quality service.
'The store confirms the attractiveness of the brand in the West and our commitment to strengthening consumer closeness,' stated the network's management.
Founded in 1993, La Halle au Sommeil specialises in competitively priced bedding. Since launching its franchise model in 2007, the brand has grown to nearly 90 stores across France. In 2014, it broadened its offer by adding a sofa range, expanding its expertise into home comfort.
The brand continues to emphasise "personalised advice and customer satisfaction" as it scales, aiming to deliver "quality sleep at the best price" across an expanding footprint.
Source: www.meuble-info.fr