During the Flanders Flooring Days, parquet and parquet vinyl producer Lamett opened the doors of its showroom in Deerlijk for the second year in a row. Only ten minutes away from Kortrijk Xpo, this 650 m² space, together with the Lamett Product Centre, forms the beating heart of the company. A year after its grand opening, the showroom is fully operational and plays a central role in inspiration, innovation and training.
© Leo Elenbaas | InteriorDaily.com
Berry Veldmans and Nele Van Cauwenberghe with floorboards from the new OR-Wood collection in hand, while on the right in the picture Bruno Descamps (in blue suit), CEO of Lamett Europe, speaks to a group of visitors.
One of the absolute eye-catchers during the four-day fair was the presentation of OR-WOOD, a brand new and progressive flooring collection that Lamett says is "100% organic and 200% resistant". The OR collection consists of two styles: a sleek version and a more rustic version - which is even available in two plank widths. Both styles are offered in four natural colours, with a standard plank thickness of 9.2 mm.
According to Nele Van Cauwenberghe, Head of Marketing & Product Management, and Berry Veldmans, Sales Director Netherlands, OR-WOOD is an innovative "high intensity flooring" that combines the benefits of a real oak top layer with a core of 100% natural and organic materials. "The floor is exceptionally resistant to water, stains and scratches and is also easy to repair. This makes it designed for intensive use, and thanks to its classification in wear class 33, it is also suitable for both residential and commercial applications," Berry explains.
The floor also features an integrated cork underlay that contributes to sound dampening and comfort. This makes the product not only durable and environmentally friendly, thanks to its PVC and glue-free construction, but also practical in installation and use. The reliable click system facilitates installation, while a special balance layer guarantees stability in varying temperature and humidity levels.
Expectations at Lamett for this new flooring collection are therefore high. "It is a future-ready product: sustainable, recyclable and affordable. Moreover, it exudes pure class with its matt finish, waterproof layers and the fine 1 mm thick oak top layer, which is also renewable, allowing the floor to last a generation," says Nele.
Finally, the Lamett Product Centre is also playing an increasing role in the company's market strategy. This is where product trainings, installation sessions and marketing workshops are organised. This cross-pollination between Lamett and its partners is seen as particularly valuable, helping to further strengthen the brand at home and abroad.
More information:
Lamett Europe NV
Ter Donkt 2
8540 Deerlijk
+32 56 77 45 15
info@lamett.eu
www.lamett.nl