British luxury mattress maker Vispring is expanding its presence in the United States with 17 new retail locations set to open in 2025, marking a significant step in the brand's ongoing international growth.
© Vispring | LinkedIn
The plan includes six dedicated solus stores aimed at offering an immersive brand experience, alongside multiple shop-in-shop placements with leading retail partners. This expansion supports Vispring's ambition to grow by at least 50% this year, with performance so far said to be "on target."
'These new openings are a testament to the growing demand for authentic, high-quality sleep solutions,' said Managing Director Martin Gill. He added that the recent introduction of tariffs has not discouraged the brand, stating that "discerning customers continue to seek out quality, handmade products" and that Vispring's UK-crafted mattresses remain in strong demand.
The new locations span several major markets. The first store opened in Orange County in January, with additional launches scheduled for New York City and Dallas in June, followed by Denver, Washington DC and San Diego in the autumn. Each showroom will feature the full Vispring collection, including the flagship Signatory and Diamond Majesty ranges.
The New York showroom will act as the brand's East Coast flagship, while the Dallas site is intended to capture a share of the region's fast-growing luxury market. The expansion aligns with rising US interest in sustainable, handcrafted sleep products and reinforces Vispring's positioning in the premium segment.
According to Gill, 'The American market has shown tremendous appreciation for Vispring's commitment to craftsmanship and natural materials' further affirming the brand's strategy of offering personalised, high-end retail experiences in key metropolitan areas.
Source: www.bigfurnituregroup.com