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B&B Italia Group opens its flagship store in Boston’s Back Bay

B&B Italia Group opens its flagship store in Boston's Back Bay, bringing its signature design language to one of the city's most refined neighborhoods. Spanning 12,500 square feet over two levels, the store showcases the full spectrum of the Group's brands, B&B Italia, Maxalto, Azucena, Arclinea, Flos, and Louis Poulsen, under one roof.

© B&B ITALIA

Conceived around "The Collection," the concept introduced at Milano Design Week 2024, the flagship is more than a retail space, it's a curated experience that blends innovation, heritage, and contemporary living.

"The opening of our Boston flagship marks a significant milestone in our strategic expansion across the US," said Demetrio Apolloni, CEO of B&B Italia. "The store also provides bespoke design services tailored to the needs of our A&D community, enhancing our clients' interiors with the distinctive B&B Italia aesthetic."

Source: LinkedIn

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