Three sisters at the helm of a Brabants family business who together become the largest Auping Store operators in Brabant: it sounds like a dream, but for Boonman Bedden it is reality. The acquisition of three Auping Stores, in Son en Breugel on furniture boulevard Ekkersrijt, Eindhoven on the Aalsterweg and the Breda furniture boulevard, brings the total number of Auping Stores and studios under their management to seven. The shops were taken over from Michel Stoffels and Anne Jongejans, who diligently represented the Auping brand for many years. As a result, the sisters are now the largest Auping Store operators in Brabant and among the largest in the Netherlands.
© Boonman Bedden
'This step is incredibly special for us as a family,' says Lieneke Boonman, one of the three sisters and member of the board of Boonman Bedden. 'We inherited the company from home and built it up together in recent years. The fact that the three of us can now realise this acquisition makes it extra special.'
The acquisition marks an important growth phase in the cooperation with Auping. 'We believe in the power of specialism, and Auping is the epitome of innovative, sustainable sleeping comfort. The fact that we can now represent this in seven locations is something we are immensely proud of,' said Wiesje Boonman.
The new shops will remain fully focused on the Auping range: from high-quality mattresses to circular beds. The existing staff will also stay on board. 'We attach great value to continuity. Customers deserve familiar faces and trusted advice. Sleep comfort is personal.'
Regional strength, national coverage
With shops in Tilburg, Breda, Eindhoven and the surrounding area, among others, Boonman Bedden is further expanding its regional presence. At the same time, it is positioning itself as a national Auping specialist. 'We have grown thanks to the trust of our customers. This acquisition is the crowning glory of that.'
More information:
Boonman Beds
web@boonmanbedden.nl
www.boonmanbedden.nl
The Netherlands
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