April marked a significant month of expansion for kitchen retail brand, Ixina, with three new store openings across France as it pushes toward a national target of 250 outlets. Currently operating 194 locations, the brand is on track to reach 200 by the end of the year.
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The first opening took place on April 17 in Châtellerault (86), led by franchisee Paul Matheu. Originally from Guatemala and raised in Châtellerault, Matheu brings over fourteen years of experience in kitchen design to his new venture. His store is strategically located "in the heart of the catchment area".
A week later, two additional stores were launched on April 24. In Vincennes (94), entrepreneur Harry Zaghdoun, already successful with an existing franchise in Paris, unveiled his second outlet. The new space features a "co-creation" area and an interactive materials library, designed to involve customers in the design process. Zaghdoun, described as "an entrepreneur at heart", has a longstanding background in housing, interior design, and renovation.
On the same day, a store opened in Cosnes-et-Romain (54), near Longwy, by business partners Jérôme Pinto de Figueiredo and Michaël Grosnickel. Their collaboration began when Jérôme, a former accountant, visited a kitchen store and met Michaël. Recognising mutual potential, they partnered to deliver "personalised support to each customer" through their newly launched outlet.
All three locations are part of the FBD group, which includes other kitchen brands such as Cuisine Plus and Vanden Borre Kitchen. The group's ongoing expansion reflects both a strategic focus on local entrepreneurship and a broader commitment to customer-centred retail experiences.
Source: www.meuble-info.fr