The German lifestyle show TRENDS UP WEST (TUW) and the Dutch trade event showUP have entered a partnership aimed at increasing the visibility of both events and fostering exchange between their respective markets. The collaboration will launch in June 2025.
There are numerous synergies between the two lifestyle events: both shows cater to a design-savvy trade retail audience including buyers from home and gift stores, concept shops, webshops, department stores, and museum shops. Stylists, journalists, and bloggers also travel to Düsseldorf and Amsterdam to find inspiration and do business. The fairs also offer visitors the opportunity to discover new and lesser-known labels – a real highlight for anyone in search of fresh ideas and creative impulses. Both events are further distinguished by their relaxed atmosphere and unique venues, offering trade visitors memorable experiences.
© Trends Up West
Florian Burghard (Sompex), Daan van Trigt (showUP) en Willo Blome (Blomus).
showUP has been around since 2013 and quickly established itself as a leading trade fair for Home & Gift in the Benelux. This year, the event will take place for the 25-th time. TRENDS UP WEST, on the other hand, was launched during the pandemic as an alternative industry event and, through its seven editions to date, has grown into an important trend platform for design products and gift ideas in Western Germany and beyond.
'With this cooperation, we aim to create new impulses, particularly regarding product diversity, brand presence, and international networking, and to attract even more enthusiastic visitors to both events', says TUW project manager Christian Kasch.
The agreement includes key points such as:
-Visibility: Placement of the partner's logo on websites, newsletters, and print publications
-Information Exchange: Mutual information booths at the fairs, brochures displayed at media counters
-Communication: Joint mailings to the exhibitor databases
The cooperation measures will accompany two editions of each trade show and be evaluated afterward. Organisers on both sides see the partnership as a meaningful way to enhance the trade show experience for exhibitors and visitors alike, cross-border and future-focused, as strong lifestyle shows in Western Europe.
'We look forward to the joint activities, as we share the same mindset when it comes to organising events. We don't think in traditional trade fair categories, instead, we aim to offer people who work with beautiful things an extraordinary setting for their business,' say showUP organisers Maya Kol and Daan van Trigt.
The next TRENDS UP WEST will take place from June 28 to 30, 2025 in Düsseldorf. showUp will kick off the next edition from August 31 to September 1, 2025, at the Sugar Factory in Halfweg, near Amsterdam. The winter edition will be held from February 1 to 2, 2026, at Expo Greater Amsterdam in Vijfhuizen.
© Trends Up West
About TRENDS UP WEST
TRENDS UP WEST is the order platform for on-trend home accessories, design products, gift ideas, and more, tailored to the German-speaking retail trade. The fair is held in early summer at Areal Böhler in Düsseldorf, an atmospheric industrial site with unique charm and urban appeal.
About showUP
showUP is the leading Dutch trade show for Home & Gift. More than 300 exhibitors from both the Netherlands and abroad will exhibit, from small, up-and-coming labels and young designers to well-known brands. At showUP retailers can discover new brands, meet regular suppliers, and buy the bestsellers for the upcoming season.
More information:
TRENDS UP WEST
www.trendsupwest.com