An Italian luxury furniture brand has chosen South Korea as the first global market to launch its new 2025 collection, following its recent unveiling at Milan Design Week. The brand's CEO, Giuliano Galimberti, shared the news during an interview at the Infinity flagship store in Cheongdam-dong, Seoul.
© Flexform
Founded in 1959 in Italy's Brianza region, Flexform is known for its understated elegance, premium materials, and deep commitment to craftsmanship under the "Made in Italy" philosophy. Currently led by the third generation of the founding Galimberti family, the company exports 80% of its production to over 80 countries. Galimberti described Flexform not merely as a brand, but as a "life project" rooted in legacy and responsibility.
Flexform's new collection, LoungeScape, features designs that blur the line between indoor and outdoor spaces. The brand's global design identity is guided by renowned Italian architect and designer Antonio Citterio, whose celebrated "Groundpiece" sofa redefined modern living with multifunctional design.
The collaboration with South Korean luxury retailer Infinity marks a strategic expansion. Infinity, established in 1989, shares Flexform's design ethos, emphasising harmony between people and space. An Infinity spokesperson noted the new collection's "organic flow", "concise silhouette", and emotional design depth.
Flexform furniture is widely used in top-tier hotels, including Aman New York, Bulgari Hotel Paris, and Pasalacqua near Lake Como—ranked the world's best hotel in 2023. The same pieces sold to individual customers are used in these iconic spaces, reinforcing the brand's consistent quality and appeal.
With this launch, Flexform aims to deepen its presence in the Korean luxury market while promoting Italian heritage and design excellence on a global stage.
Source: www.biz.chosun.com