In its centenary year, Turri is focusing on retail to seize new business opportunities and reinforce its renewed brand identity. The Milan flagship store, opened during April's Salone del Mobile and officially inaugurated yesterday, has been completely redesigned in both architectural style and display layout. In New York, Turri further embraces its international vocation with the launch of its first showroom in the United States—an important milestone in the company's international expansion strategy, highlighting a strong commitment to the potential of the North American market.
© Turri
The ground floor hosts the living and dining areas, featuring the new collections designed by Marco Acerbis. In the storefront, full-height boiserie panels covered in woven leather showcase the brand's artisanal mastery through sophisticated, tactile textures. In the second room, the boiserie transforms into glossy lacquered surfaces and frisé sycamore—one of the rarest and most elegant wood essences—chosen for its ability to reflect light in a vibrant and dynamic way.
The lower level has been designed to highlight the richness and variety of materials, enhanced by illuminated walls that redefine the space as a warm and welcoming environment.
At the lower ground there is a meeting room where all the materials, finishing, and manufacturing which Turri offers for the tailor-made projects can be showed. 'It is a place of comparison and inspiration where the opportunities offered by the company are displayed and they let people take part to a creative custom process meant to create a unique personal home' says Nunziati.
Turri arrives in the USA
The brand-new showroom in NYC is located on the sixth floor of an elegant building on Lexington Avenue, in Manhattan, within the New York headquarters of Dexelance—a key hub for Italian interior design that already hosts brands such as Meridiani, Davide Groppi, Gervasoni, Axolight, and Flexalighting.
© Turri
Turri's presence in this prestigious context represents not only a strategic showcase but also a direct point of connection with the American audience, made up of architects, interior designers, and professionals from the luxury sector. It is a space designed to experience first-hand the excellence of Italian craftsmanship and the brand's design potential—crucial drivers of market development.
The New York location joins a growing network that already includes showrooms and commercial partners in Florida (Palm Beach) and California (West Hollywood), confirming the increasing interest in a design approach that blends bespoke solutions, craftsmanship, innovation, and a strong stylistic identity.
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