Despite a decline of -3.8% in the French furniture market by the end of March 2025, SoCoo'c achieved an impressive growth of +6.8% in the first quarter. This performance stands out amid a tense economic climate, underscoring the brand's strong market positioning and resilience.
© SoCoo'c
Operating within the relatively stable kitchen segment, which saw growth between 0% and 5%, SoCoo'c benefits from its clear value proposition: kitchens that are 100% made in France, offered at affordable prices with customisation options delivered in full transparency. The brand operates through 207 stores nationwide, focusing on a seamless customer journey that includes detailed quotes, 3D visualisations, and comprehensive kitchen plans from the initial consultation.
Central to SoCoo'c's success is its commitment to transparency, proximity, and digital innovation. The brand provides tools such as an online budget estimator and the in-store "Cooki" tool, enhancing pricing clarity and simplifying customer decisions. These digital initiatives complement the role of the "Kitcheners," expert advisors who engage customers in co-designing their kitchens.
SoCoo'c's growth strategy includes ambitions to sell over 50,000 kitchens in 2025 and open 20 new stores across France and internationally. Arnaud Allantaz, Managing Director of SoCoo'c, highlights that the brand's growth 'demonstrates the power of our model, based on simplicity, transparency and user-friendliness,' even in a challenging economic environment.
This combination of accessible quality, innovative tools, and customer-centric service positions SoCoo'c as a standout player in the competitive kitchen market.
Source: www.univers-habitat.eu