A new leadership team is ushering in a chapter of international growth and integration for a renowned Scandinavian furniture brand. The transition supports a broader strategy focused on collaboration between regional markets, improved agility, and enhanced customer value.
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Hjellegjerde Group, the company behind the Fjords brand, is spearheading this evolution. Originally founded in Norway in 1941, the business has grown from a family-run enterprise into a global motion furniture and modular upholstery manufacturer with operations across five continents.
The leadership includes Alexander Høiland Thoresen as group CEO, Maren Høiland Thoresen as group CFO, and Dan Houck as CEO and president of Fjords Inc. Each brings a specific set of strengths: Alexander in strategic development, Maren in financial efficiency, and Houck in North American market growth and dealer engagement.
Alexander Høiland Thoresen said the transition signals 'a new chapter of stronger cross-border collaboration' between Europe, North America and Asia, unifying the company's vision and ensuring global alignment in operations and product development.
At High Point Market, the brand introduced new Relax Collection models with enhanced features, a broader Quick Ship Programme, and next-generation modular sofas with advanced ergonomic support. These offerings reflect its commitment to innovation rooted in Scandinavian design traditions.
The company continues to focus on premium materials, sustainability, and precision craftsmanship, positioning itself as a leader in combining modern aesthetics with comfort and functionality.
By aligning leadership and operations across regions, the group aims to create a more responsive and cohesive global structure while staying true to its heritage of quality and design excellence.
Source: www.furnituretoday.com