National bed retailer Dreams has expanded its UK presence with the opening of a new store in Bracknell, Berkshire, bringing its total store count to 222. Launched on 9 May 2025, the 10,000 sq ft store is located in The Peel Centre, a prominent retail destination in the town. The opening has created six new jobs, contributing to the local economy and offering skilled retail roles.
© Craig Russell | Dreamstime
The Bracknell store features Dreams' full range of mattresses, pillows, and bedroom furniture, along with an in-store presence for its luxury brand Feather & Black. The inclusion of Feather & Black is part of the retailer's wider strategy to give customers greater in-person access to its premium collections.
This opening forms part of a broader expansion initiative that began in late 2024 and continues throughout 2025, reinforcing Dreams' commitment to nationwide growth. The company aims to combine high-quality product offerings with in-store service excellence.
Jonathan Hirst, CEO of Dreams, described the opening as "an exciting milestone" in the brand's expansion. He added, 'We're proud to be growing our UK footprint and bringing high-quality products and exceptional customer service to the local community.'
With this latest development, Dreams continues to solidify its standing in the UK retail market, focusing on accessible luxury and expert customer experience.
Source: www.bigfurnituregroup.com