A larger and improved showroom has opened in Ipswich, aiming to enhance customer experience with a wider range of comfort-focused furniture. Located at the Greenway retail centre in Ravenswood, the new space nearly doubles the size of its predecessor, offering more room for customers to explore the latest collections.
© HSL Chairs
Yorkshire-based HSL Chairs is behind the move, bringing its full selection of riser recliners, adjustable beds, fireside chairs, and complementary sofas to the upgraded location. The showroom also features well-known European brands including Stressless, Himolla and Nicoletti, known for their blend of style, support and ergonomic comfort.
Ben Waters, CEO, described the relocation as a "strategic step" in expanding the brand's retail presence, adding that it offers "greater visibility and convenience for customers" and reflects the company's "quality, care, and customer focus".
Shoppers will benefit from the brand's Exclusive Chair Assessment Service, led by occupational therapist trained Comfort Specialists. This personalised fitting process ensures that each customer receives tailored advice on selecting furniture that supports every point of the body to maximise wellbeing.
The new showroom opens its doors at 9am on Friday 16 May. To mark the occasion, the first 20 customers will receive exclusive HSL goody bags. In addition, anyone who receives a quote during the first month will be entered into a prize draw to win a luxury Fortnum & Mason hamper.
The move is part of HSL Chairs' wider retail development strategy, aiming to strengthen its presence in key markets while reinforcing its commitment to comfort, design, and customer care.
Source: www.bigfurnituregroup.com