At this year's Salone del Mobile.Milano, Warli reaffirmed its reputation at the intersection of craftsmanship, innovation, and sustainability, unveiling two evolved collections—Dots and Equipment—with a strong focus on customisation and holistic design. Under the creative direction of Paolo Zani, founder and owner of the brand, Warli presented a cohesive concept where rugs, furniture, accessories, and lighting spoke the same design language.
© Warli
'Warli's proposal, increasingly focused on personalisation, is designed to create a concept where all the constituent elements are in dialogue with one another. Rugs, furniture, accessories, and lighting share a common thread not only of style but also of a commitment to sustainability,' Zani stated.
Dots: a best-seller transformed
A longstanding favourite in Warli's portfolio, the Dots rug was reimagined for 2025 as a comprehensive design programme rather than a singular product. Crafted by hand on a double-back loom in wool and Tencel, Dots offered a smooth, continuous surface accented with twisted wool elements.
Its stippled, multi-tonal appearance was achieved through an advanced dyeing and twisting technique, giving each piece its own nuanced depth. The collection's expanded custom potential lay in its combinatory structure: 'Thanks to the combination of 10 weft colours and 10 warp colours, the Dots range fulfils every specific project requirement.'
Equipment: precision for professional projects
The newly launched Equipment collection, developed by the Warli Studio, specifically catered to architects and designers seeking adaptable, high-end solutions for both residential and contract spaces. Featuring Arena, Bouclé, Curl, Less, Millet, Sheared, Springfield, and Tiles, each design responded to diverse material and stylistic demands.
'Warli Contract collaborates closely with architects and designers at every stage of the creative process to produce unique and distinctive rugs suitable for any project. Thanks to the experience of the design team and the artisanal mastery of the weavers, every requirement is met, whether it concerns colour, shape, material, or weaving technique, for both contract and residential projects,' the brand reported.
Warli offered three distinct services to meet varying levels of project need:
- Custom catalogue: Personalised adaptations of existing designs
- Tailor Made: Fully bespoke rugs created from scratch
- Equipment collection: A pre-curated, versatile selection aimed at professional specification
A refined, responsible design vision
With both Dots and Equipment, Warli demonstrated how design integrity and sustainable thinking could harmoniously co-exist. 'Warli's proposal... maintains its high quality and originality, and reaches an extremely sophisticated level of service,' Zani noted.
At Salone del Mobile.Milano 2025, Warli showcased not just new rugs, but a forward-thinking framework for interior design, where textile becomes architecture, and personalisation becomes philosophy.
More information:
Warli
info@warli.it