Franco Ferri Italia, a third-generation family company established in 1956, is reinforcing its international strategy by consolidating its presence in upper-tier market segments and expanding its footprint in growth-oriented regions. 'We are positioning ourselves in the international scenario on the upper part of the market,' says Francesco Monno, Business Development Manager of Franco Ferri Italia. 'This is a clear strategy we are implementing consistently and which is the natural evolution of a brand which exists since 1956.'
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Francesco Monno with a customer at High Point Market.
Based in Italy, Franco Ferri Italia continues to draw from its heritage in craftsmanship and design while adapting to contemporary market demands. Current consumer preferences are driving changes in both form and function. 'Consumers are looking for round shapes, softer lines, new materials and technology integrated in the sofa,' Francesco states. The upcoming 2025 collection reflects this, introducing curved forms, increased use of fabrics, new high-end leathers, and integrated functionalities.
Among these new functionalities is the ZeroGravity motion mechanism, which Francesco notes also has 'a positive influence on health.' The brand has expanded its material palette in response to demand, especially for fabrics, while maintaining its core commitment to comfort, described by Francesco as 'one of the strong points of Franco Ferri Italia.'
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Francesco with Spanish designer Beatriz Sempere at Salone del Mobile.
Despite ongoing geopolitical tensions and economic instability, Franco Ferri Italia has held firm in its export strategy. 'We are focusing on the upper part of the market, offering a medium/high-end product at affordable prices and growing markets where authentic Made in Italy is truly appreciated,' says Francesco. This includes maintaining leadership in established EU markets such as Belgium, France, and Italy, while pushing further into the US, Asia, and other emerging regions.
The US market, in particular, is seeing renewed focus. Franco Ferri Italia recently returned to High Point Market, one of the primary furniture industry events in North America. 'Rather than a novelty, this is a welcome back to the US after a break of a few years,' Francesco explains. The response to the new collection was described as positive, filling a gap in a market where 'comfort, functionalities, and unique design of an authentic Made in Italy product is greatly appreciated.'
While pressures from raw material costs and logistics have impacted the wider sector, Franco Ferri Italia reports no recent adjustments to its pricing model. 'Despite the economic pressure coming from raw materials, distribution costs and other factors, Franco Ferri Italia has kept its prices unchanged since Covid-19 last price adjustments,' Francesco confirms.
In the coming 12 to 24 months, strategic priorities include expanding the product offer, adding more sofas, chairs, and accessories, and investing further in digital activities, both online and offline. 'We see more opportunities in premium segments rather than the bottom part of the market,' says Francesco. 'This is part of our expansion strategy and again this is a logical evolution of our company which produces high quality products since three generations.'
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More information:
Franco Ferri Italia
Via Ceraso, 1
70022 Altamura (Bari)
+39 0803165511
fmonno@francoferri.it
www.francoferri.it
Italy