Whereas on 5 February there was still talk of a possible takeover of Aquinos Bedding Belgium by Revor Group, it is now Somnis Bedding that surprisingly takes the loot. The Belgian sleep sector reacts with relief: the renowned bedding company will remain anchored in its own country anyway.
The takeover is now official: Aquinos Bedding Belgium - known for the strong Beka® and Lattoflex brands - will be owned by Somnis Bedding of Lokeren. This while Revor Group had earlier signed a letter of intent to explore the possibilities of a takeover. At the time, the deal seemed only a matter of time. The choice of Somnis therefore comes as a surprise.
© Aquinos
Classic box spring bed in Chesterfield look (the Everton Elegant) by Aquinos.
The acquisition by Somnis Bedding comes at a crucial time for the Belgian bed industry. Aquinos Bedding Belgium, founded in June 2021 and based in Geraardsbergen, grew into a major player in the market in a short time. With a turnover of over 57 million euros and more than 200 employees, it ranks among the top furniture retailers in Belgium. The future of the Beka® and Lattoflex brands, and the retention of staff, were therefore high on the agenda.
Revor grabs next to takeover
The declaration of intent by Revor Group - led by CEO Jan Maes - initially seemed to be the starting shot for a takeover of Aquinos Bedding Belgium. The takeover would have fitted well within Revor's growth strategy, which already holds a solid position in the market with brands such as Revor, Styldecor and Jaritex by Revor. The Kuurne-based company has a strong profile in customisation, sustainability and innovative sleep solutions.
Why Revor was ultimately unable to complete the takeover is as yet unclear. Jan Maes did not want to comment when asked (yet). However, it was announced last weekend that under his leadership the new start-up Neonest was launched, the world's first fully circular bed base made from 100% post-consumer plastic waste such as bottle tops and car bumpers.
Without using any new raw materials, Neonest offers a light, durable and modular mono-material frame that can be easily recycled into new bed bases. Production takes place in West Flanders using renewable energy, and the material is antibacterial, breathable and mould resistant.
Neonest is in line with the 2025 EU sustainability guidelines and makes wood trapping unnecessary. The official launch will take place at Interzum in Cologne, where talks are already underway with European furniture manufacturers, retailers and hotel groups.
More information:
Aquinos Bedding Belgium
aquinos@aquinos.pt
www.aquinosgroup.com
Revor Group
www.revorgroup.com
Somnis Bedding
www.somnisbedding.be